Buyers research the people, not the page
Before a second call, buyers look up your CRO, your VPs, your CEO. An empty profile last updated three years ago is the impression you're leaving.
We run LinkedIn for your
entire leadership team.
Most B2B leadership teams have one visible CEO on LinkedIn. The rest are silent. Ghostwriters only scale to one exec. In-house marketing is buried. Execs who try to post themselves drop off by week three.
We capture each exec's voice, write the posts, publish in their account, and manage engagement. They review once a month and the rest runs in the background.
Limited onboarding slots each quarter. Three-exec minimum.
1,500+
B2B brands worked with
10 yrs
building social systems that scale
90 days
to a visible, active leadership team
The Gap
Your CEO posts. The rest of the team is invisible.
It is the pattern in nearly every leadership team we meet, and it costs more than most companies realise.
The CEO can't carry it alone
One visible CEO is a start. The reach, the credibility, and the talent pull all change when the rest of the leadership team is showing up too.
Every attempt so far has stalled
In-house teams get buried. A ghostwriter works for one exec, not ten. Agency projects end. Execs who try it themselves run out of time by week three.
Is this for us?
You'll know if this fits.
If most of these sound like your team, the engagement will land. If none of them do, we're probably not the right call.
Your CEO posts. Nobody else does.
One voice is carrying the whole brand on LinkedIn. The rest of the leadership team is invisible to buyers, recruits, and the press.
You've tried a ghostwriter and hit a ceiling.
It worked for one exec. It won't work for ten. You need something that scales across the whole team, not a freelancer per exec.
Your marketing team can't take this on.
They're running campaigns, demand, and content. Building voice and coordinating leadership posts across the team isn't a side project they can absorb.
You believe LinkedIn matters but can't prove it yet.
You see competitors' execs gaining ground and you want your team in the conversation. You don't need convincing. You need execution.
Our process
Three weeks to set up. Then it runs.
We spend the first three weeks understanding each exec before content scales. Here's the shape of it, week by week.
- Week 1 01
Kickoff & Voice Intake
- Kickoff call
- Dedicated Slack or Teams channel
- First voice-intake interview per exec
- Week 2 02
Research & Foundation
- Competitor and industry research
- LinkedIn conversation analysis
- Executive Media Kit ships
- Week 3 03
Strategy & Planning
- First content system built
- Posting direction and messaging set
- Positioning review call
- Week 4 04
Approval & Publishing
- Drafts approved in your dashboard
- Posts scheduled
- Engagement guide for the team
Content direction
What we'll have each exec known for.
Each exec posts to a deliberate set of pillars. Recognition compounds in a few defined areas instead of scattering across a feed.
Thought Leadership
Each leader's earned point of view on where their market is heading and what most people are getting wrong.
Industry Commentary
Timely reactions to the conversations and shifts shaping their category, positioning them as a current voice.
Storytelling
The personal and company moments that build trust and make the exec human, credible and worth following.
Leadership
How they think about building teams, making decisions, and running the business, the content that attracts talent.
Customer Insight
Patterns from real customer conversations that demonstrate the exec genuinely understands the buyer.
Narrative Moments
The strategic launches, wins, raises and milestones we coordinate the team around for maximum reach.
Proof
Companies that did this and what it did for them.
Different industries, different team sizes, same pattern. The leadership team became the channel.
Revenue Intelligence
Gong
Coordinated "LinkedIn Takeovers", tens of employees posting on the same day around key company moments, became one of the most-studied B2B LinkedIn playbooks.
Enterprise Tech
Ricoh
A three-month pilot with nine sales reps reached 534,000 people. It worked so well they scaled it. 2.6 million reached within six months.
The pattern is consistent. When execs show up in their own voice, the reach and trust build in ways a company page never can.
Examples of the pattern. Gong and Ricoh are referenced as illustrations of leadership-team LinkedIn at work, not as MixBloom Executive clients. Sources available on request.
Engagement Tiers
Three ways to run the program.
Three-exec minimum. Billed monthly, with quarterly business reviews. We share pricing on the intro call once we understand your team size and tier.
Tier 1
Positioning
We build the system and run their content. Remote, async, every month.
- Executive Media Kit shipped to each exec
- Voice and brand guide built per exec
- LinkedIn positioning strategy per exec
- Monthly posts drafted in each exec's voice
- Weekly insights on what to engage with
- Monthly content calendar and review session
- Monthly analytics and what to do next
Best for teams getting visible for the first time.
Tier 2
Managed
Everything in Positioning, plus we run engagement and chase PR wins.
- Everything in Positioning
- We reply to comments on each exec's behalf
- Weekly engagement review with each exec
- PR placements: articles, podcasts, speaking spots
- Quarterly refresh of B-roll and interview footage
Best for teams going from "we post" to "we own a channel".
Tier 3
Embedded
Everything in Managed, plus a team on the ground at your events.
- Everything in Managed
- On-the-ground capture at your priority events
- Same-day clips from keynotes, panels, and networking
- Mini-documentary content per exec, refreshed quarterly
- Dedicated producer assigned to your team
For execs who speak publicly and want to be a category voice.
Sales add-on
We do the same for your top reps.
Most teams that run this for their leadership team end up wanting it for their best sales reps too. The add-on bolts onto your existing engagement.
Reps show up in their buyers' feed
Prospects who went quiet see your reps post every week. When a cold email lands later, it lands on someone who already knows them.
Content that sounds like the rep, not the company
We write in each rep's voice about how they think and what they see in conversations. No product features. No quarterly promos.
Built on the same program
Same voice work, same writing team, same dashboard. Add it to your existing engagement at any time.
Light per-rep cost
Priced per rep on top of your engagement. The production is lighter than the exec line, so the cost per head is lower.
At a glance
What you get in Tier 1.
The baseline of every engagement. Higher tiers add managed engagement, PR, and on-the-ground capture.
Executive Media Kit shipped to each exec
Voice & Brand Doc per exec
LinkedIn Positioning Strategy per exec
Dedicated Slack or Teams channel for ideas & assets
Monthly content created in their voice
Monthly content strategy & calendar
Weekly industry insight reports
Monthly engagement opportunity summary
Monthly analytics & performance session
Posts scheduled and published in each exec's account
Light on your team. Built to run.
The heavy lifting is ours. Here is the small amount we need from you to capture each exec's voice and keep it sharp.
Your part
~60 min / month- A voice-intake interview with each exec (about 60 minutes)
- Ongoing company updates, wins, and market observations, dropped in Slack or Teams as they happen
- Optional: shared Looms, public talks, or podcast appearances we can study to sharpen voice faster
- Optional: casual B-roll and working footage, using the Media Kit we ship
Our part
Everything else- Write the posts. We draft everything in each exec's voice.
- Publish anything. We schedule and post directly in each exec's account.
- Reply to comments. We manage engagement on each exec's behalf (Tier 2 and up).
- Monitor LinkedIn for trends. Weekly insight reports come to you.
- Manage the process. Approvals are a few clicks in the dashboard.
Hands-off and simple for your team.
Every month, content is delivered to a personalised dashboard for review. Each exec can approve, request changes, or edit directly. No chasing, no email threads.
- Content drafted in each exec's voice
- Delivered to the dashboard for review
- Approve, edit, or request changes in one click
- We schedule and publish on cadence
- Engagement guide shared with the team
Review queue
4 pending
Amelia Reyes · CRO
Tue Mar 12 · 8:30 AM ET · LinkedIn
"Three things we got wrong in our first year selling to mid-market. The middle one is the one no one wanted us to talk about..."
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James Park · CTO LinkedInWed Mar 13 · 9:15 AM"What our engineering team learned shipping the wrong feature for six months..."
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Nadia Chen · COO LinkedInThu Mar 14 · 7:45 AM"The hiring filter we changed in Q1 that doubled our interview-to-offer rate."
- Amelia Reyes · CRO LinkedInFri Mar 15 · 4:30 PM
"Why we stopped doing QBRs and what we replaced them with."
Who we are
A decade of social, now built for leadership teams.
MixBloom has spent ten years building social presence for B2B brands, working with over 1,500 businesses and 500 agencies. MixBloom Executive applies that same playbook to the personal profiles of a company's execs, the channel buyers actually check before a second meeting.
Leadership
Pietro Saccomani
Co-founder
Mai An Tran
Co-founder, Operations
Jessica Jones
Agency Growth Strategist
Leah Kalmar
Team Development
Nicoleen Kylie
Marketing
Raina Hladik
Customer Success
Bryan Giron
Sales
Content team — the people writing for your execs
Dayna
Charlie
Jaclyn
Emma
Dani
Jess
1,500+
B2B brands
500+
agencies
10+ yrs
in market
4.9 / 5
client rating
Done-for-you benchmark
Get a custom report on your team and your top three competitors.
Delivered by our research team. Not a download.
We audit your leadership team's LinkedIn presence side by side with your three closest competitors, then build the playbook for getting your bench active. Delivered as a custom report plus a walkthrough call with our team.
- Full visibility audit of up to 8 leaders on your team
- Benchmark against three competitor leadership teams of your choice
- Specific gaps: what they post, how often, what's landing
- Launch playbook: who on your team should post what, on what cadence
- 30-minute walkthrough call with our research team
We run three benchmarks per month.
If your team's a fit, we deliver the report and book a walkthrough call within 5 business days of submission. If not, we'll point you somewhere useful.
FAQ
Common questions.
The ones we get on every intro call. If yours isn't here, we cover it on the call.
How is this different from a ghostwriter?
Ghostwriters work for one executive. MixBloom Executive is a coordinated visibility engine across the whole leadership team, plus optional sales. We do voice work, positioning, content, strategy, engagement, and reporting per exec, and we coordinate them around company moments. A freelance ghostwriter can't do that for ten execs at cadence.
Our execs don't have time to write or film. Is this realistic?
Yes, and it's the most common reason teams call us. We capture each voice in about 90 minutes during onboarding through a structured interview and prior-content analysis. After that, under 30 minutes per month per exec, mostly approving drafts in the dashboard. We schedule and publish posts in their account, so nothing else lands on their plate.
Can we start small and scale up?
Yes. We start at three execs. That's the minimum where the coordinated-team value shows up: voices reinforce each other, narrative moments stack across the team, and the engagement guide gives the rest of the team something to participate in. Most teams add execs quarter over quarter once they see the rhythm.
What if the voice doesn't sound like them?
First month is voice calibration. Sample drafts go out in week three, the exec reacts in writing or on a call, we adjust. Voice keeps refining over months one and two until it's sharper than what most execs write themselves.
We're in a regulated industry. Will compliance allow this?
Yes. Mastercard, Medallia, regulated finance and pharma firms run advocacy and executive content programs. We build approval workflows around your compliance review, and we work with legal teams when needed.
How long until we see results?
Output starts in month one. Profile-level engagement compounds month three to six. Pipeline and brand attribution show up month six and beyond. We don't promise specific impression or lead numbers; we promise the system runs and the leadership team becomes visible.
What does it cost?
Three-exec minimum, billed monthly, with quarterly business reviews. Three tiers (Positioning, Managed, Embedded) priced per scope. We share specific pricing on the intro call once we understand your team size and which tier fits.
Why MixBloom?
We have run content for over 1,500 B2B brands and 500 agencies over the past decade. The production system, approval workflows, and dashboard already run at scale on the agency side. MixBloom Executive points the same operation at your leadership team.
Book your call
See what a program would look like for your team.
A twenty-minute call. We walk you through what we'd do with your leadership team specifically, who would be a good first three, and what the first ninety days would produce.
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What to expect
A direct conversation about your leadership team's current LinkedIn presence, where the gaps are, and whether we can help. No pitch deck.
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Who it's for
B2B companies, mid-market and enterprise, where the CEO is the only visible voice and the rest of the leadership team is absent from LinkedIn.
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Our process
We capture each exec's voice, produce in their style, and publish on cadence. We cover the details on the call.