We run LinkedIn for your entire leadership team.

Most B2B companies have one executive on LinkedIn and a silent leadership team. We turn your CEO, CRO, CMO, and senior leaders into consistent LinkedIn voices, without adding work to your marketing team.

Book a call See how it works

Limited onboarding slots each quarter. Three-exec minimum.

1,500+
B2B brands supported since 2016
10 yrs
building scalable social systems
90 days
to an active leadership team
The Gap

Your CEO posts. The rest of the team is invisible.

It is the pattern in nearly every B2B leadership team we meet, and it quietly weakens pipeline, trust, and talent attraction.

01

Buyers research the people, not the page

Before a second call, buyers look up your CRO, your VPs, your CEO. An empty profile last updated three years ago is the impression you're leaving.

02

The CEO can't carry it alone

One visible CEO is a start. The reach, the credibility, and the talent pull all change when the rest of the leadership team is showing up too.

03

Every attempt so far has stalled

In-house teams get buried. A ghostwriter works for one exec, not ten. Agency projects end. Execs who try it themselves run out of time by week three.

We do the work. Your team approves.

The heavy lifting is ours. Here is the small amount we need from you to capture each exec's voice and keep it sharp.

Your part

~60 min / month
  • A voice-intake interview with each exec (about 60 minutes)
  • Ongoing company updates, wins, and market observations, dropped in Slack or Teams as they happen
  • Optional: shared Looms, public talks, or podcast appearances we can study to sharpen voice faster
  • Optional: casual B-roll and working footage, using the Media Kit we ship

Our part

Everything else
  • Write the posts. We draft everything in each exec's voice.
  • Publish anything. We schedule and post directly in each exec's account.
  • Reply to comments. We manage engagement on each exec's behalf (Tier 2 and up).
  • Monitor LinkedIn for trends. Weekly insight reports come to you.
  • Manage the process. Approvals are a few clicks in the dashboard.

Hands-off and simple for your team.

Every month, content is delivered to a personalised dashboard for review. Each exec can approve, request changes, or edit directly. No chasing, no email threads.

  • Content drafted in each exec's voice
  • Delivered to the dashboard for review
  • Approve, edit, or request changes in one click
  • We schedule and publish on cadence
  • Engagement guide shared with the team

Review queue

4 pending
AR
Amelia Reyes · CRO Carousel
Tue Mar 12 · 8:30 AM ET · LinkedIn

Three things we got wrong in our first year selling. The middle one is the one no one wanted us to talk about...

  • A
    Acme Inc · Company page Document
    Wed Mar 13 · 11:00 AM · LinkedIn

    How we ship: the operating rhythm behind our last three product launches.

  • JP
    James Park · VP Engineering Short video
    Wed Mar 13 · 9:15 AM · LinkedIn

    What our engineering team learned shipping the wrong feature for six months...

  • NC
    Nadia Chen · Head of People Poll
    Thu Mar 14 · 7:45 AM · LinkedIn

    The hiring filter we changed in Q1 that doubled our interview-to-offer rate.

Is this for us?

You'll know if this fits.

MixBloom Executive is built for B2B teams that already believe LinkedIn matters, but cannot run it consistently across the leadership team.

This is likely a fit if

  • Your CEO posts, but the rest of the leadership team is silent
  • Your marketing team cannot take on executive voice, approvals, and publishing
  • You have tried ghostwriting, but it only worked for one executive
  • Your competitors' leaders are showing up more than yours
  • Buyers, recruits, investors, or partners research your people before they decide

If three or more are true, we should talk.

Book a call
Content direction

What we'll have each exec known for.

Each exec posts to a deliberate set of pillars. Recognition compounds in a few defined areas instead of scattering across a feed.

Thought Leadership

Each leader's earned point of view on where their market is heading and what most people are getting wrong.

Industry Commentary

Timely reactions to the conversations and shifts shaping their category, positioning them as a current voice.

Storytelling

The personal and company moments that build trust and make the exec human, credible and worth following.

Leadership

How they think about building teams, making decisions, and running the business, the content that attracts talent.

Customer Insight

Patterns from real customer conversations that demonstrate the exec genuinely understands the buyer.

Narrative Moments

The strategic launches, wins, raises and milestones we coordinate the team around for maximum reach.

Formats we publish

Five formats, matched to the message.

Format selection matters as much as topic. We pick deliberately based on what the post needs to do, then rotate so the feed stays varied.

Carousels

Multi-slide stories for frameworks, breakdowns and step-by-step thinking. Strongest-performing format on LinkedIn.

Short video

Category takes and on-camera commentary. The format LinkedIn currently rewards in reach.

Personal storytelling

The moments, lessons and decisions that make the exec credible and worth following.

Polls

Lightweight posts that surface buyer signal and trigger conversations in the comments.

Native documents

Long-form thinking published as PDF-style decks directly on LinkedIn, high dwell time.

At a glance

What you get in Tier 1.

The baseline of every engagement. Higher tiers add managed engagement, PR, and on-the-ground capture.

Executive Media Kit bio, photos, brand kit
Voice & Brand Doc writing style per exec
LinkedIn Positioning Strategy topics and audience per exec
Slack or Teams channel for ideas and assets
Monthly LinkedIn posts in each exec's voice
Content strategy & calendar monthly, per exec
Weekly insight reports industry news per exec
Engagement opportunities posts to react to, monthly
Monthly analytics review call with our team
Scheduled publishing from each exec's account
Engagement Tiers

Three ways to run the program.

Three-exec minimum. Billed monthly, with quarterly business reviews. We share pricing on the intro call once we understand your team size and tier.

Tier 1

Active

We build the system and run their content. Remote, async, every month.

  • Executive Media Kit shipped to each exec
  • Voice and brand guide built per exec
  • LinkedIn positioning strategy per exec
  • Monthly posts drafted in each exec's voice
  • Weekly insights on what to engage with
  • Monthly content calendar and review session
  • Monthly analytics and what to do next

Best for teams new to leadership LinkedIn.

Tier 2

Managed

Everything in Active, plus we run engagement and chase PR wins.

  • Everything in Active
  • We reply to comments on each exec's behalf
  • Weekly engagement review with each exec
  • PR placements: articles, podcasts, speaking spots
  • Quarterly refresh of B-roll and interview footage

Best for teams going from "we post" to "we own a channel".

Tier 3

Integrated

Everything in Managed, plus a team on the ground at your events.

  • Everything in Managed
  • On-the-ground capture at your priority events
  • Same-day clips from keynotes, panels, and networking
  • Mini-documentary content per exec, refreshed quarterly
  • Dedicated producer assigned to your team

For execs who speak publicly and want to be a category voice.

Find the right tier for our team
How it works

Three weeks to set up. Live by week four.

The first three weeks are voice intake, research, and strategy. Posting starts in week four.

  1. Week 1

    Kickoff & Voice Intake

    • Kickoff call
    • Dedicated Slack or Teams channel
    • First voice-intake interview per exec
  2. Week 2

    Research & Foundation

    • Competitor and industry research
    • LinkedIn conversation analysis
    • Executive Media Kit ships
  3. Week 3

    Strategy & Planning

    • First content system built
    • Posting direction and messaging set
    • Positioning review call
  4. Week 4

    Approval & Publishing

    • Drafts approved in your dashboard
    • Posts scheduled
    • Engagement guide for the team
What's working

How leading B2B companies are using this channel.

Four publicly documented case studies of leadership-team LinkedIn at scale, across different industries and team sizes.

Gong
Revenue Intelligence

Gong

Coordinated "LinkedIn Takeovers", tens of employees posting on the same day around key company moments, became one of the most-studied B2B LinkedIn playbooks.

Source
Cognism
Sales Intelligence

Cognism

Their CMO publishes revenue milestones and a long-running "Diary of a First-Time CMO" series. The personal feed now runs as a primary brand channel for the company.

Source
Ricoh Canada
Enterprise Tech

Ricoh Canada

A three-month pilot with nine sales reps reached 534,000 people. It worked so well they scaled it. 2.6 million reached within six months.

Source

The pattern is consistent. When execs show up in their own voice, the reach and trust build in ways a company page never can.

For your sales team

Same program. Now for your sales team.

Once your leadership team is live, you can extend the program to your top sales reps. Each rep gets their own voice work and their own content stream, running through the same writing team and dashboard your execs use. Priced per rep on top of your executive engagement, added when you're ready.

Reps show up in their buyers' feed

Prospects who went quiet see your reps post every week. When a cold email lands later, it lands on someone who already knows them.

Content that sounds like the rep, not the company

We write in each rep's voice about how they think and what they see in conversations. No product features. No quarterly promos.

Built on the same program

Same voice work, same writing team, same dashboard. Add it to your existing engagement at any time.

Lower cost per rep

Priced per rep on top of your engagement. The production is more efficient than the exec line, so the cost per head is meaningfully lower.

Who we are

1,500 B2B brands. Now your leadership team.

MixBloom has spent ten years building social presence for B2B brands, working with over 1,500 businesses. MixBloom Executive applies that same playbook to the personal profiles of a company's execs, the channel buyers actually check before a second meeting.

Leadership
Pietro Saccomani
Pietro Saccomani
Co-founder
Mai An Tran
Mai An Tran
Co-founder, Operations
Jessica Jones
Jessica Jones
Head of Operations
Leah Kalmar
Leah Kalmar
Head of Content Execution
Nicoleen Kylie
Nicoleen Kylie
Creative Marketing Specialist
Raina Hladik
Raina Hladik
Head of Client Success
Bryan Giron
Bryan Giron
Growth Coordinator
LinkedIn Strategists, the people writing for your execs
Dayna
Dayna
Charlie
Charlie
Jaclyn
Jaclyn
Emma
Emma
Dani
Dani
Jess
Jess
1,500+
B2B brands
10+ yrs
in market
4.9 / 5
client rating
FAQ

Common questions.

The ones we get on every intro call. If yours isn't here, we cover it on the call.

How is this different from a ghostwriter?

Ghostwriters work for one executive. MixBloom Executive is a coordinated visibility engine across the whole leadership team, plus optional sales. We do voice work, positioning, content, strategy, engagement, and reporting per exec, and we coordinate them around company moments. A freelance ghostwriter can't do that for ten execs at cadence.

Our execs don't have time to write or film. Is this realistic?

Yes, and it's the most common reason teams call us. We capture each voice in about 90 minutes during onboarding through a structured interview and prior-content analysis. After that, under 30 minutes per month per exec, mostly approving drafts in the dashboard. We schedule and publish posts in their account, so nothing else lands on their plate.

Can we start small and scale up?

Yes. We start at three execs. That's the minimum where the coordinated-team value shows up: voices reinforce each other, narrative moments stack across the team, and the engagement guide gives the rest of the team something to participate in. Most teams add execs quarter over quarter once they see the rhythm.

What if the voice doesn't sound like them?

First month is voice calibration. Sample drafts go out in week three, the exec reacts in writing or on a call, we adjust. Voice keeps refining over months one and two until it's sharper than what most execs write themselves.

What kinds of posts do you create?

We publish across LinkedIn's strongest-performing formats: carousels, short-form video, personal storytelling posts, polls, and native documents. Buffer's 2025 LinkedIn data shows carousels get roughly 278% more engagement than video and 596% more than text-only, so format selection matters as much as topic. We match format to the message rather than locking to one type each month.

We're in a regulated industry. Will compliance allow this?

Yes. Mastercard, Medallia, regulated finance and pharma firms run advocacy and executive content programs. We build approval workflows around your compliance review, and we work with legal teams when needed.

How long until we see results?

Output starts in month one. Profile-level engagement compounds month three to six. Pipeline and brand attribution show up month six and beyond. We don't promise specific impression or lead numbers; we promise the system runs and the leadership team becomes visible.

What does it cost?

Three-exec minimum, billed monthly, with quarterly business reviews. Three tiers (Positioning, Managed, Embedded) priced per scope. We share specific pricing on the intro call once we understand your team size and which tier fits.

Why MixBloom Executive?

We have run content for over 1,500 B2B brands over the past decade. The production system, approval workflows, and dashboard already run at scale. MixBloom Executive points the same operation at your leadership team.

Intro call

Your LinkedIn plan in twenty minutes.

Who the right first three execs are. What we'd publish in their voice. What the first ninety days produce. No pitch deck.

  • What to expect

    A direct conversation about your leadership team's current LinkedIn presence, where the gaps are, and whether we can help. No pitch deck.

  • Who it's for

    B2B leadership teams where the CEO is the only voice on LinkedIn and the rest of the team is absent.

  • Our process

    We capture each exec's voice, produce in their style, and publish on cadence. We cover the details on the call.